Reputation is the essence of modern day marketing.
Your brand is a culmination of the experience, perception and reputation that people have of your services. Branding is the actions taken to build your brand (strategy). And a brand identity is the tangible expression of your brand (logo, typography, colors, etc).
A well-designed logo builds trust by validating your professionalism and gets people to stick around. It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work.
The term “logo” generally refers to all the marks that represent your brand. There are five different kinds of logos.
Since Superior Vision doesn’t have instant brand recognition, we designed our business logo as a wordmark. It allows for simple understanding of the company name and the typography leaves a memorable impression on viewers.
A good logo is one that aligns and feels appropriate to your industry or service. If you’re a professional services business (vs. a product) usually simpler is better. We often design wordmarks or typographical logos for clients b/c that is all they really need.
It’s designed in such a way to differentiate you from everyone else and fosters brand loyalty. How? It has meaning built within it. Why? Because your businesses’ belief system, core values, purpose, mission, and vision are what your brand is built around. It’s what people remember and tells their friends about; not your logo.
No one really cares about your logo (except for graphic designers, or those with an eye for design). What people really care about is their experience with your service and what your brand is advocating. Good design not only looks professional on the surface, but it also signifies something deeper.
A well-designed logo builds trust by validating your professionalism and get’s people to stick around.
It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work.
If your logo looks unprofessional, people will undoubtedly question how well you’re able to deliver your products and services. Have you ever hit the back button or chose one company over another simply because they look more legit? People make snap judgments and poor design makes people leave.
Create a strong logo to stand out to consumers, ensure they remember your brand, and cultivate positive associations with you. Logos have a deep symbolic association connected to people’s memories and emotions.
We come to the table as partners rather than service providers, so when we design a logo for someone it's the same as designing a logo for ourselves. You can be sure that we are delivering our very best with every partner.
On top of that we are easy to work with and always on time with our deadlines. Our designer team always get the job done in under 2 days and we hardly get any requests for redesigns, even though they're included in the service up to 2 weeks after the logo is delivered.
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