How we make social media advertising effective in 2023
The secret to getting ahead is getting started.
While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one: social media advertising.
Social media advertising is the future of marketing. With the power of the internet at our fingertips, we can now reach anyone, anywhere, at any time. The possibilities are endless!
Want to reach single mothers between the ages of 30 and 45 who live in the Midwest and love dogs? Done.
Want to target college students who are interested in sustainability and organic food? Easy.
The sky's the limit when it comes to social media advertising. And the best part?
You don't need a huge budget to get started.
In fact, you can start small and test different strategies until you find what works for your business.
What Are The Benefits Of Advertising On Social Media Channels?
Most channels require significant lead time to yield an ROI. For example, content marketing works best over time after it has been able to yield backlinks and SEO traction.
Some channels yield quick results but not day in and day out. For example, influencer marketing can earn you quick results in terms of sales for low effort (though high cost). But those results don’t continue occurring over time. Instead, you earn sales on a per post basis, and often less each time it is posted.
Some channels are consistent but time consuming to dial in. For example, AdWords can produce consistent results for your brand, but it takes a while to master and earn specific placement.
With social media advertising, you can have consistent sales coming in from the first day your website is live. For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal.
The Different Types Of Social Media Platforms To Serve Ads:
Social networking (Facebook, LinkedIn, Google+).
Microblogging (Twitter, Tumblr).
Photo sharing (Instagram, Snapchat, Pinterest).
Video sharing (YouTube, TikTok, Facebook Live, Periscope, Vimeo).
The 6 best social platforms for advertising:
New social media networks come out every week, most of which will never gain any sort of traction.
In our opinion, it’s best to start with the most popular platforms, then once you have profitable systems running, you can look at allocating a percentage of your budget toward more experimental campaigns.
In 2023, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.
Benefits Of Advertising With Superior Vision Include:
Grow your sales and your fanbase
Use customer generated content for ads (which perform better, too!)
Better target new and returning customers (so you waste less money)
A/B test on the fly, using platform analytics to determine winners
Proven record of success
You get more time to focus on what makes your business special, while we handle the rest.
One of the fascinating things about social advertising is that there is virtually no limit to your ability to scale.
You don’t have to wait for someone to search for your targeted keywords. You don’t have to wait for someone to run your promotion or read your blog. If you want to reach 50,000 people in one day, you can.
Which social media network you choose will depend on 3 VERY important factors:
Where your target customers are most concentrated (usage, groups, etc.)
Where your target customers are most accessible (preferred media, ad targeting, etc.)
Where your target customers most actively engage with ads (testing required)
Finding success on social media requires you to thread a number of needles together somewhat seamlessly.
You have to present a compelling offer in a place people will actually see it.
When you add the advertising element on top of that, you also need to a find a platform where users will actively engage with paid ads.
As a professional marketing agency we bring a wealth of experience, expertise, and knowledge to your advertising campaigns. We can help you to target your ideal audience more effectively, create compelling ads that resonate with your audience, and optimize your campaigns for maximum ROI.
We come to the table as a partner rather than a service provider, combining our business acumen and entrepreneurial vision with amazing technical expertise and the ability to execute quickly and efficiently, taking your idea to market, at speed.
You want results. We have found that the best way to get them is with up front research – of your company, competitors, target market and customer psychographics. Only after we fully understand you and your customers, do we recommend a plan of action.
We focus on results. For us, it’s all about what adds value for you and your business.
When it comes to pricing social media marketing services, there are several pricing strategies you can consider, including:
Monthly retainer: This is a common pricing strategy for social media marketing services. Clients pay a fixed monthly fee for a certain number of social media posts, ad campaigns, and community management services. The monthly fee can be based on the scope of work, the number of social media platforms, and the level of engagement required.
Performance-based pricing: This pricing model is based on achieving specific social media marketing goals, such as increasing engagement, driving website traffic, or generating leads. Clients pay based on the results achieved, which can be tracked through social media analytics tools.
Project-based pricing: This pricing strategy is ideal for clients who have a specific social media marketing project in mind, such as launching a new product or running a social media contest. The price is fixed based on the scope of work, and clients pay upfront or in installments.