Digital Advertising

Social Media Ads

New age marketing campaigns that adapt and work.

Going over the what, the how and why of social media ads.

The 6 most effective platforms for social media advertising in 2021

The secret to getting ahead is getting started.

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one: social media advertising.

Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks take user information to serve highly relevant advertisements based on interactions within the platform. In many instances, when the target market aligns with the user demographics, social media advertising can provide huge increases in conversions and sales with lower cost of acquisition.

What Are The Benefits Of Advertising On Social Media Channels?

  • Most channels require significant lead time to yield an ROI. For example, content marketing works best over time after it has been able to yield backlinks and SEO traction.
  • Some channels yield quick results but not day in and day out. For example, influencer marketing can earn you quick results in terms of sales for low effort (though high cost). But those results don’t continue occurring over time. Instead, you earn sales on a per post basis, and often less each time it is posted.
  • Some channels are consistent but time consuming to dial in. For example, AdWords can produce consistent results for your brand, but it takes a while to master and earn specific placement.

With social media advertising, you can have consistent sales coming in from the first day your website is live. For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal.

The Different Types Of Social Media Platforms To Serve Ads:
  • Social networking (Facebook, LinkedIn, Google+).
  • Microblogging (Twitter, Tumblr).
  • Photo sharing (Instagram, Snapchat, Pinterest).
  • Video sharing (YouTube, TikTok, Facebook Live, Periscope, Vimeo).

The 6 best social platforms for advertising:
  1. Facebook.
  2. Instagram.
  3. Youtube.
  4. TikTok.
  5. LinkedIn.
  6. Twitter.

New social media networks  come out every week, most of which will never gain any sort of traction.

In our opinion, it’s best to start with the most popular platforms, then once you have profitable systems running, you can look at allocating a percentage of your budget toward more experimental campaigns.

In 2021, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.

Benefits Of Advertising Through Social Media Include:
  • Grow your sales and your fanbase.
  • Use customer generated content for ads (which perform better, too!).
  • Better target new and returning customers (so you waste less money).
  • A/B test on the fly, using platform analytics to determine winners.

One of the fascinating things about social advertising is that there is virtually no limit to your ability to scale.

You don’t have to wait for someone to search for your targeted keywords. You don’t have to wait for someone to run your promotion or read your blog. If you want to reach 50,000 people in one day, you can.

Which social media network you choose will depend on 3 VERY important factors:

  • Where your target customers are most concentrated (usage, groups, etc.)
  • Where your target customers are most accessible (preferred media, ad targeting, etc.)
  • Where your target customers most actively engage with ads (testing required)

Finding success on social media requires you to thread a number of needles together somewhat seamlessly.

You have to present a compelling offer in a place people will actually see it.

When you add the advertising element on top of that, you also need to a find a platform where users will actively engage with paid ads.

Why us?

We come to the table as a partner rather than a service provider, combining our business acumen and entrepreneurial vision with amazing technical expertise and the ability to execute quickly and efficiently, taking your idea to market, at speed.

You want results. We have found that the best way to get them is with up front research – of your company, competitors, target market and customer psychographics. Only after we fully understand you and your customers, do we recommend a plan of action.

We focus on results. For us, it’s all about what adds value for you and your business. Above all, we want our words to work for your customers.

To get in touch with us click the "Let's Talk" button and let us know some basic information about your project so we can come in to the call with something to discuss.

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