Imagination like you've never seen before.
Motion designers create artwork for the web, television or film. This could include movie clips, trailers, commercials, title sequences, etc. They use visual effects, animation and other cinematic techniques to bring life to their creations. They design graphics that are in motion—just as their title suggests.
By animating graphics and creating vivid visual effects, motion graphics designers bring films, websites, commercials, and more to an entirely new level. With the increasing prevalence of video content online, a motion graphics designer could find themselves working on almost anything, on any digital platform.
Calligraphy and 2-D art still have their place. But most motion graphics are now based on 3-D modeling, and that is a huge part of the future of graphics. Understanding points in 3-D space, lines connecting those points and polygons made up of those lines comes from working with modeling programs.
A good 3-D designer understands motion and timelines. Objects can move. So can light sources. The camera, which is the view of the audience, can also move. The designer can choreograph complex movements, one element at a time, and spin them off in multiple ways.
Organization is crucial for both freelancers and team members. Keeping a tidy file with organized assets, dependencies, layers, etc., becomes more crucial the bigger your projects become.
Organization and multitasking are critical attributes we look for in our motion designers.
One of the biggest challenges to creating motion graphics is the fact that it can be incredibly time-intensive. Procedural animation is one way to cut down on that.
There’s been an awakening of the word ‘procedural’ in recent years, and this trend is set to explode over the next decade. Through simple and complex algorithms, procedurally-generated, full animations can be created in a fraction of the time. Work can be tweaked, adapted and revised at ease thanks to automated processes.
Motion design software is increasingly making use of scripts, expressions, and coding to save time in the creative process. For example, procedural animation allows designers to apply predetermined physics to 3D objects—if two objects collide in an animation at a set speed, the results are predictable and can be modeled appropriately.
The audience doesn't see the model, they see the shapes and the images. Surfacing is part of making 3D graphics look photo-realistic. Surfaces can be reflective, shiny, transparent, translucent, rough or refractive. They can also simulate textures or display moving images. The potential is unlimited.
A good designer knows what their designs will be used for. Video, multimedia, game design and virtual reality are all growing and are a possible destination for motion graphics designers. But each different application warrants a different approach. Understanding all of these applications and how to plan for them is something our designers take pride in.
Plans change, as do project scope and goals. Skilled motion designers need to be ready to change their original vision to accommodate client feedback. "Stay humble and roll with the punches” as we like to say.
Timing is one of the most difficult and most important skills for a motion graphics designer. Motion design is a very story-driven tool—and the best stories contain a natural flow and rhythm.
A fantastically detailed and otherwise good looking graphic isn’t effective if the pacing is strange or doesn’t fit in with other elements like sound. The best animators and motion designers learn to adapt their work and incorporate rhythm and pacing into their process.
On top of everything that has been stated above, it's pretty simple. One of the most important factors in advertising is connecting with your customers and viewers. Adding motion design and putting all of those skills to work allows to add more depth to the content you're putting out there and build a relationship with your viewers.
What separates good content from great content is the willingness to take risks and innovate.
Because we’re easy to work with. Our team of creators and innovators has been pushing the boundaries of content and creating highly engaging work for different businesses.
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