Helps build credibility and a way to generate content for the business.
TV is a compelling, visual channel and a popular PR option among brands seeking publicity because anyone who watches it can immediately see the benefit of your product or service. Here are the two main options:
Taped segment: A TV interview that is recorded and aired at a later time.
Live segment: A TV interview that airs as it’s being filmed, i.e. breaking news is always live.
When done correctly, a direct response radio PR campaign can yield profitable new customers and incredible ROI. Radio is often one of the most cost effective and time efficient options among PR mediums. Below are the two preeminent choices:
Taped segment: An interview that is recorded in studio/over the phone and aired at a later time
Live segment: A radio interview that airs as it’s being recorded
While many of brands are moving to the internet to reach their audience, print media still holds many benefits. Let’s take a closer look at print advertising and some of the advantages it has for your business:
Article: A reporter will conduct either an in-person or phone interview for a feature
Byline/contributed article: You write the article to be submitted to the editor for publication
Any of the media wins above can be posted online through the publication/TV station’s website at their discretion. Some TV stations will post either the full segment or a portion of the segment on their website, while others may only post a brief description if anything at all. If a magazine is an e-edition, you can expect it to be posted online, either a few days or a week after the print version is distributed. Articles that are for trade or newspapers may only be posted online and never in their print version.
You want results. We have found that the best way to get them is with attention to the small stuff, scheduling of timelines and keen project management that makes us stand out from the rest. Only after we fully understand you and your customers, do we recommend a plan of attack.
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