Web development refers to developing websites for hosting via intranet or internet. The web development process includes web design, web content development, client-side/server-side scripting and network security configuration, among other tasks.
In a broader sense, web development encompasses all the actions, updates, and operations required to build, maintain and manage a website to ensure its performance, user experience, and speed are optimal.
It might also include all those strategic actions needed to ensure its proper ranking on search engine results. Usually, those tasks pertain to a different specialization, namely search engine optimization (SEO).
Everything starts with a blank canvas and some creative thinking. Once the direction is established we put together the layout and make sure the functionality is there, then we can get to the fun part of coming up with new styles and colors to match.
Most of the websites we build are fluid and move as you scroll through them to give it a more dynamic and fun look. Every feature added is always inspected for proper functionality and ease of use, so that even a middle schooler can navigate your website with ease.
If the occasion calls for it, we put together a user portal for people to create accounts and place and manage their orders, post reviews or just simply reach out to the company, there's really no features off the table when we go to work. From adding videos to backgrounds, to making elements follow your mousepad, to simply making an image scroll in and out of view, these out of the box styles and more are what set apart good websites from great websites.
Your website is your number one marketing asset because we live in a digital age. Americans spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.
One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business? Not you.
The majority of companies that don’t have a website say it’s because their industry isn’t online. I hear this mostly from business owners in the B2B, industrial, and manufacturing industries.
If that’s you, I’m gonna have to call you out on that.
If you're a business that sells goods, having a website that easily guides your customers to the product they're searching for and having a way for them to buy it is crucial for growth.
The average B2B buyer now makes an average of 12 online searches before interacting with a vendor’s website, and they are already 57 percent of the way through the buying process before they want to speak with a sales representative. Even for industrial and manufacturing companies—67 percent of purchases are influenced by digital content. Not only that, but half of all B2B customers today also expect a supplier’s website to be a helpful channel and more than a third expect the site to be their most helpful channel.
Not having a website makes consumers trust you less. In fact, in 2019, 75 percent of people admit to making judgments on a company’s credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.
Beware, though—if you have a bad website design, it won’t help you at all. You have 10 seconds to leave an impression on website visitors and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.
Great, so is every other business in America. You need a website even if you have a Facebook page.
And guess what? It’s getting harder for businesses to connect with users on the platform. Within a week of the last Facebook algorithm update, organic reach plummeted lower than it was already.
While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future.
This always depends on the functionality of the website and how much work must be done to get the website up and running. Websites with a broad range of functionality to convert clients, bring in sales, track orders and actively generate income will cost more, than simple websites that describe the business and simply add credibility.
We specialize in building custom websites for all sorts of industries, if you are interested to know more about what kind of website we can make for you, follow the button below and let us know some basic details about your business.
